iPad application for the BTL-campaign of Sobranie

For the tobacco brand Sobranie we have developed two iPad apps. First application is "Retail", which promoters used for the BTL-campaign in sales outlets and the second application is "HoReCa", which used in the relaxed atmosphere of cafes, restaurants and nightclubs.

"Retail" iPad application allows you to collect information about the promoters, to conduct surveys and to keep records of sold goods.

The second version of the application used for demonstration purposes — it offers customer to view promotional video about Sobranie or to "Highlight London" in the fun drawing application. Also customer can fill out a short questionnaire and sign it with digital signature.

This is the first iPad application in Ukraine, which is used in the BTL-campaign to promote the brand. iPad application isn't available in the App Store, you can see it in action in our office or from promoters of Sobranie.

iPad applications was developed for "JTI-Ukraine" company.

Application features:

• promoter registration with indication of sales outlet;
• demonstration promo video;
• entertaining part "Highlight London";
• questionnaire with client's digital signature;
• recording the results of sales for the day.